With brand protection and various rules and regulations from Advertisers, how does a Publisher make a legitimate business for themselves in this evolving market? What are Advertisers looking for from their Publishers?
Advertisers continue to ask their Publishers to add value but, what exactly does that mean? As Advertisers are limiting coupon codes, restricting brand use and enforcing terms and conditions more than ever – how can a publisher continue to compete? How does a publisher prove themselves to be a valuable partner?
